Somewhere in 2010, it started out over a cup of tea. We lamented over the fact that fashion has been primarily dominated by fashion brands serving women. For us, there was a market that was underserved - the men.
From then on, we set to have our vision become a reality. We did not set our hopes high because all we wanted to do was to meet the needs of people like us, who have a passion and see the importance to dress well.
Here we are, five years down the road, growing strong.
from a dream to reality...